THE JOB INTERVIEW
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Before walking into your next interview, make sure you know more about the company than just its name and location.
In a recent survey, 45 percent of the Human Resources Senior Executives polled said
"The biggest mistake most candidates make is having little to no knowledge of the company.”
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The most successful applicants will have a beyond-the-basics understanding of the firm, including its history, chief competitors and business objectives.
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- Research the company’s industry to find out market trends and industry-specific issues… Also know the company’s competitors and what they’ve been doing.
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- Check the company web site for the company’s mission and values, selection of products and services and recent press releases. If it’s publicly traded, request an annual report from the investor relations department.
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- The people connection. Use people in your network to find out more about the company culture. These insights may be invaluable during the interview
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